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LEADS BREAKDOWN
INTEGRITY LEAD CENTER (ILC) LEADS
TO PURCHASE YOUR LEADS, PLEASE SIGN INTO: LEADS.INTEGRITY.COM
NEW AGENT? GET $25 OFF YOUR FIRST LEAD ORDER - USE CODE: EIQXYDES
INTERNET LIFE LEADS:
Ethos Fresh Abandon Cart (0-30 Days): High-intent leads from customers who filled out an application for instant life insurance, verified their identity, but abandoned before purchasing. These leads are ideal for selling instant term life insurance policies, followed by final expense policies. These leads are exclusive to LeadCENTER.
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Exclusive Instant Internet With Beneficiary Name (0-30 Days): Exclusive, never resold internet life leads and includes beneficiary information as well as face amount. Leads are updated into the CRM in real time. Consumers are required to include beneficiary name and relationship to the person filling out the form as well as face amount.
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Exclusive Instant Internet 15-Step+ Life Questionnaire (0-30 Days): Exclusive, never resold internet life leads and includes consumers response to a 15-step+ questionnaire. Data collected includes coverage amount, health information, current Life Insurance policy information, credit and more. Consumers are required to provide all necessary information.
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Exclusive Legacy Life (0-30 Days): Exclusive, never resold internet life leads where the consumer answers “Yes to being interested in protecting their family after they pass” and provides the policy face amount. Lead prospects are between the ages of 50-80 and are updated into the CRM in real time.​​
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Exclusive Target Life (0-30 Days): Exclusive and never resold internet life leads which include the consumer's response to "Which Final Expense Insurance Costs are you interested in covering?" Leads are updated into the CRM in real time.
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Ethos Aged Abandon Cart (31-90 Days): Customers who filled out an application for instant life insurance, verified their identity, but abandoned before purchasing (31-90 days old). These leads are ideal for selling instant term life insurance policies, followed by final expense policies.​
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Elite Exclusive Life (31-120 Days): Exclusive, never resold internet life leads and includes beneficiary information as well as face amount. Leads are updated into the CRM in real time. Consumers are required to include beneficiary name and relationship to the person filling out the form as well as face amount.
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Essential Exclusive Life (121-220 Days): Exclusive, never sold leads for Life insurance from consumers who completed detailed forms and questionnaires. This category offers a combination of all 4 lead types (Beneficiary, Questionnaire, Legacy, and Target) which were not previously purchased or distributed. ​
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Value Exclusive Life (221-365 Days): Exclusive, never sold leads for Life insurance from consumers who completed detailed forms and questionnaires. This category offers a combination of all 4 lead types (Beneficiary, Questionnaire, Legacy, and Target) which were not previously purchased or distributed.
INTERNET LEADS BY LEVEL - EXPLAINED
Diamond Life Lead ($$$$): Premium prospects with the highest likelihood to convert. Leads are scored 0-100 (100 being most likely to convert) using our proprietary lead scoring model. Leads are TCPA compliant and generated from a variety of insurance-specific sites, specifically from consumers requesting an online quote for term or whole life insurance online.​
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Gold Life Lead ($$$): High-quality prospects with a strong likelihood to convert. Leads are scored 0-100 (100 being most likely to convert) using our proprietary lead scoring model. Leads are TCPA compliant and generated from a variety of insurance-specific sites, specifically from consumers requesting an online quote for term or whole life insurance online.
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Silver Life Lead ($$): Reliable prospects with an above average likelihood to convert. Leads are scored 0-100 (100 being most likely to convert) using our proprietary lead scoring model. Leads are TCPA compliant and generated from a variety of insurance-specific sites, specifically from consumers requesting an online quote for term or whole life insurance online. ​
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Bronze Life Lead ($): Potential prospects sold at a discount based on a lower than average conversion rate. Leads are scored 0-100 (100 being most likely to convert) using our proprietary lead scoring model. Leads are TCPA compliant and generated from a variety of insurance-specific sites, specifically from consumers requesting an online quote for term or whole life insurance online.​
DIRECT MAIL LEADS
PREMIUM:
Fresh Mortgage Protection A-Lead: 1 to 5 days old, from consumers that have refinanced or received a first time or new mortgage within the last 10 years. These leads are exclusive to the agent. Leads include a scanned image of the reply card.
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Fresh Final Expense A-Lead: 1 to 5 days old, targeting consumers 50 to 80 years olf with a final expense offer, exclusive to the agent. Leads include the image of the business reply card.
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Fresh Call-In Silver Mortgage Protection: 1 to 5 days old, generated from consumers responding to Mortgage Protection ad via the toll-free phone number. These consumers have refinanced or received a first time or new mortgage within the last 10 years.​
MORTGAGE PROTECTION: A mail generated mortgage protection lead. Life insurance was not sold off of these lead. The original lead card is attached for printing purposes with each lead record.​
Diamond Mailer (31-90 Days)
Gold Mailer (91-180 Days)
Silver Mailer (181-365 Days)
Bronze Mailer (1-3 Years)
IVR LEADS: A mail generated mortgage protection lead. Life insurance was not sold off of these lead. The original lead card is attached for printing purposes with each lead record.​
Diamond Mortgage Protection IVR - Complete (31-90 Days)
Gold Mortgage Protection IVR - Complete (91-180 Days)
Silver Mortgage Protection IVR - Complete (181-365 Days)
Bronze Mortgage Protection IVR - Complete (1-3 Years)​​
Diamond Mortgage Protection IVR - Incomplete* (31-90 Days)
Gold Mortgage Protection IVR - Incomplete* (91-180 Days)
Silver Mortgage Protection IVR - Incomplete* (181-365 Days)
*The client did not complete all of the prompts during their initial call - however, you will have the basic information necessary to contact the client. No insurance was sold.
FINAL EXPENSE: A mail generated final expense lead. Life insurance was not sold off of this lead. The original lead card is attached for printing purposes with each lead record.
Diamond Mailer (31-90 Days)
Gold Mailer (91-180 Days)
Silver Mailer (181-365 Days)
Bronze Mailer (1-3 Years)
SOCIAL MEDIA LEADS
IUL LEADS: A mail generated final expense lead. Life insurance was not sold off of this lead. The original lead card is attached for printing purposes with each lead record.
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Diamond IUL (0-7 Days)
Gold IUL (8-30 Days)
Silver IUL (31-90 Days)
Bronze IUL (91-180 Days)​​
VETERAN LIFE FACEBOOK LEADS: Veteran leads that specifically target former U.S. Military men and women by education them on their current insurance and other options they are eligible for.
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These leads are uploaded in Real-Time and are 0-30 days old.​​